Case study

Campaign Execution · Government campaign

The Industrialists Programme

Twelve creators, two days on the ground, 1.7 million views for a ministry programme.

1.7M
views
12
creators
2 days
on the ground
77%
positive comments

Client: Ministry of Industry and Advanced Technology
Practice: Campaign execution
When: 8 to 9 June 2026
Platforms: Instagram, X, TikTok, Snapchat
Our role: Selection, vetting, on-site coverage, approvals, delivery, reporting

Scope

Creator selection for a ministry audience
Vetting for tone, culture and reputation
Live coverage across two days
Briefing and approvals
Delivery across four platforms
Performance and sentiment reporting

Results

1.7M views across 38 posts, 44.5K per post on average.
23.7K engagements. Instagram carried 957K views at a 2.2% engagement rate.
X delivered 672K views from five posts, the second-largest platform.
393 comments analysed: 77% positive, 2% negative.
Top post: 325K views on a single Instagram Reel.

Views by platform

Instagram25 posts
957K
X5 posts
672K
TikTok5 posts
43.4K
Snapchat3 posts
17K

393 comments, classified

Positive 77%
Neutral 21%
Negative 2%

A ministry post gets seen. The same story from a face people already follow gets believed.

A 30-minute call. No pitch. If we’re the wrong fit, we’ll say so.

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