Case study

Campaign Execution · Influencer campaign · Brand

ADNOC Summer Sports Tournament

Forty creators, one tournament, 11.7 million views in four weeks.

11.7M
views
40
creators
100 / 100
posts live on time
75%
positive comments

Client: ADNOC
Practice: Campaign execution
When: 21 June to 17 July 2026
Platforms: Instagram, TikTok, Snapchat, X
Our role: Selection, contracts, briefing, approvals, delivery, reporting

Scope

Creator selection and vetting
Rates, contracts and usage rights
Briefing and content approvals
Delivery across four platforms
Performance and sentiment reporting

Results

11.7M views across 100 posts, 117K per post on average.
129K engagements. Instagram carried 7.4M views at a 1.6% engagement rate.
100 of 100 deliverables live inside the four-week window.
1,912 comments analysed: 75% positive, 3% negative.
Top post: 1.1M views on a single Instagram Reel.

Views by platform

Instagram86 posts
7.4M
Snapchat4 posts
2.6M
TikTok9 posts
1.4M
X1 post
262K

1,912 comments, classified

Positive 75%
Neutral 22%
Negative 3%

Forty creators is a list. Forty creators who fit a tournament is a campaign.

A 30-minute call. No pitch. If we’re the wrong fit, we’ll say so.

Next caseThe Industrialists Programme